My First Bridal Expo

There is a first time for everything. Exhibiting my alterations business White Lace, at the Tulle Bridal Expo in Wanneroo was a first for me.

Exhibiting bridal alterations at the Tulle Wedding Expo 1

This bridal exhibition brought together over 30 locally based wedding suppliers, from photography and videos to flowers, decor and wedding celebrants.  My dilemma was how do you show future brides an alteration?

After making the decision to exhibit I didn’t have much time to put it all together.  I secured the preferred location for my stand and then organised some fliers to hand out.  Finally I turned my attention to what I would exhibit on the day.  As it is quite difficult to show bridal alterations I needed something to draw attention towards my stall.

Exhibiting bridal alterations at the Tulle Wedding Expo 2
My original plans for the Yves St Laurent inspired wedding gown

I decided to create a dress that would ‘pop’ out to the crowds. So thinking about the ‘Tulle’ event I was inspired by a design created by Yves St Laurent which had a Victorian look about it. My focus was on a simple sheath under-dress that could be worn on its own, but overlaid with a separate tuille dress with impressive sleeves and a collar to stand up over the head, almost like having a veil ‘in reverse’.  It was not only different but effective too, in that it brought many potential brides over to ask more questions about what I do. I wanted to give a fresh and inspiring look, which is what prospective brides are looking for and I am confident that it worked.

Exhibiting bridal alterations at the Tulle Wedding Expo 3
The finished bridal gown on display at the Tulle Wedding Expo

The expo was really enjoyable and I was able to meet lots of future brides, as well as many of the other exhibitors on the day.  It was encouraging to be able to chat with the other industry people there, about their products and services, as well as forming some opportunities for business cooperation.

My business has been going since 2009. I have the skills and confidence to do my core business (which is as a designer/seamstress) but having to market and promote myself is relatively new.  This expo was a fantastic opportunity to put White Lace in the “shop front” and I will be looking forward to more chances to exhibit in the future.

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